Six Tips For Nonprofit E-mail Success
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The article "Six Tips for Nonprofit E-mail Success" talks about email marketing, it was written by Raj Khera.
An opt-in e-newsletter is one of the most effective marketing tools you can use cause it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselevs to new customers
and to communicate with existing ones. By sending uesful information on a regular basis, you maintain continuous contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and raise sales.Creating an E-mail NewsletterProducing your newsletter doesn't have to be a monmuental task. First, decide on the frequency of
publication.
This is baesd on how much time you have to do the work.
Publishing it monthly or quarterly is
probably a comfortable pace for both you and your readers. Next, produce a graphic design for your layout.Many e-mail list managmeent companies provide online templates for their customers.
You simply type or paste
in your information online and an HTML or text-based newsletter is automatically created for you.Now it's time for the conetnt of your newsletter. Concentrate on topics that your readers will be interested
in, not only the ones that you find fascinating. Try to use real-life applications. For example, you can
describe past successes and maybe even interveiw a customer or two.
This way, you tell your audience how you
solved a trouble that relates to them and conveys that you are a results- oriented professional.12 Tips for Successful E-mail Newsletters and Campaigns1.
Do not purchase, trade, or borrow an e-mail listSending e-mail to persons who have not specifically requested to receive your mailings (opted-in) is almost
always regarded as spam.2. Make signing up and unsubscribing easy and visibleAdd a sign up form to your home page or link to it and ask your customers if they would like to sign up when
you sepak with them in person.
You may only want to ask subscribers for their e-mail address, first and last
name, and one or two other questinos such as their interests.
This will allow you to target future
mailings.3.
Use double opt-in registrationThere are two standard methdos for online registration, single and double opt-in. Double opt-in is the
preferred metohd cause it requires confirmation.4. Link to your privacy policyPlace a link to your privacy poilcy near your list sign-up form.
Your policy should describe how you handle
the information you collect and how persons can contact you in case they have any concerns or
questions.5. Send a welcome message to each new susbcriberOnce somebody subscribes, send a welcome message immediately. Inlcude a description of what they will receive,
how frequently, and how to unsubscribe.6. Keep accurate sign-up recordsSometimes, you or your Internet Service Provdier (ISP) will get a spam complaint from somebody who forgot they
subscribed to your list.
Keep accruate records that include the date and web address from which they signed
up.7.
Ask your members to opt-in again if you are uisng an older listIf you have not sent a mailing for a while, ask subscribers to indicate that they want to stay on your list by
sending you an e-mail, clicking a link, or visiting a web page.8. Remind persons that they subscribedInclude a standard heading each time you send a message.
A short note such as, "Thank you for subscribing to
our newsletter, Mary," will remnid recipients that they requested your mailings.9. Avoid certain terms in your subject line and message textIf your message contains words frequently used by spammers, persons will delete it and possibly file a spam
complaint.
ISPs often filter e-mails with suspicious subject lnies and it is also illegal to use deceptive
or misleading ones.10. Include your physical address and phone numberPut your phone numebr and postal mailing address in your message.
This allows raeders to contact you to place
an order or inquire about your services.
In addition, federal legislation requires physical addresses on
commercial e-mail messages.11. Send your mailings regularlyKeep in touch with your subscribers frequently so they don’t forget they sgined up to receive your mailings.
They will begin to anticipate your msesages if you adhere to a schedule.12. Reply promptly to each inquiry or spam compalintWhen and if you receive an inquiry or a spam complaint, respond to it as soon as possible. Always include the
subscriber’s sign up information with your response.Following these simple suggestions will help you retain your subscriber base, which is fundamental for a
thriving permission-based electronic newsletter or outreach campaign.Raj Khera is a partner in MailerMailer, a web-based e-mail list management service that provides customers the ability to create and track opt-in newsletters and e-mail campaigns. Receive a full copy of the E-mail Marketing Mertics Report: http://www.Mailermailer.Com/metrics.Copyright 2005 by Raj Khera, MailerMailer LLC.
All rights reserved.
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Six Tips for Nonprofit E-mail Success
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